TORONTO – TVO has offered Michael Carpentier the position of vice president, business development, innovation and marketing, a role that he has held on an interim basis since July.
Carpentier (pictured) will be responsible for building self-generated revenues, overseeing marketing-related activities across all TVO brands and leading the digital strategy for Ontario's public educational media organization. Prior to joining TVO, he was CEO of Big Truck TV; vice president of sales and marketing for VerticalScope; president of Canada Computer Papers; and vice president and general manager for TMP Worldwide.
"I'm really excited to welcome Michael to TVO as we look to define the future of the organization," said CEO Lisa de Wilde, in the announcement. "His energy, drive and vast experience with digital strategy and financial models are helping to shape TVO and its educational resources in order to best serve the needs of 21st century learners."
"What excites me about TVO is the opportunity to leverage my experience with revenue growth and innovation on digital platforms to help make really engaging educational media experiences," added Carpentier. "Amazing content that's available when and where Ontarians want it coupled with increasing revenue is what will build a sustainable future for TVO."
