TORONTO – TVO has partnered with YouTube to bring more content to the web, the provincial educational broadcaster announced today.
Launched as a "channel hub", viewers will be able to create brand pages for specific programs, access alternate content streams, subscribe to certain TVO-produced programs, and play and share content from selected playlists, the press release said. TVO will share any ad revenues with YouTube when it launches in early 2009.
"This exciting partnership with YouTube lifts TVO’s strategy in the digital space to a whole new level," says Lisa de Wilde, TVO’s CEO. “It significantly extends the impact and reach of our innovative content, allowing a global audience to discover that TVO is unmatched when it comes to stimulating thought and starting smart conversations. At the same time, having a dedicated space on YouTube opens up new and incremental revenue streams for TVO."
