TVA Sports Euro 2020 interactive bus shelter experience

MONTREAL — Fans of European soccer can vote for their favourite UEFA Euro 2020 team at an interactive transit shelter in Montreal presented by TVA Sports in collaboration with Quebecor Expertise Media’s out-of-home advertising division. Located at the corner of Pie IX Blvd. and Sherbrooke St., the transit shelter (above) offers Montrealers the chance to show their support for their favourite European national team by kicking a virtual soccer ball to register their vote. After making their choice, fans will hear their team’s national anthem as the transit shelter’s ceiling lights up with the country’s flag colours. The shelter then...