Radio / Television News

TVA Group harnesses Twitter to amp up big programming events


MONTREAL - TVA Group said that it is the first Quebec media group to partner with Twitter Canada to offer viewers an enhanced television experience.The company is integrating Twitter tools Periscope and the Twitter Mirror into two of its big programming events - the grand finale of La Voix on April 12 at 7:30 PM, and the red carpet at the 30th Gala Artis on April 26 at 7:00 PM.Recently launched in Canada, the Periscope app allows users to share and experience live video from their mobile, while the Twitter Mirror allows users to generate animated GIF images through its...