WINNIPEG – TV3, the primary television network of CanWest Global’s New Zealand broadcast company, has emerged atop the ratings leaderboard in the country.
It led its main rivals, the two New Zealand government-owned channels of TVNZ, TV1 and TV2, in every key audience demographic in the most recent ratings week, says the company. 3 News, TV3’s flagship early evening news program, garnered record ratings and share, a continuation of the solid growth experienced since the launch of daily current affairs program Campbell Live.
“With consistent and significant gains in audience ratings over the past several weeks, TV3 achieved a ratings breakthrough by securing the number one position in audience share in New Zealand for the week ending August 27,” says the press release.
“Particularly gratifying were the significant gains made by TV3 in every viewer demographic considered important by advertisers, notably the young adult 18-49 year-olds as well as the more mature 25-54 age group. Significantly, TV3 also secured first place with the ‘Household Shoppers with Children’ category and scored a tie for first place (with TV2) in the youth oriented 18-39 year-old market.”
"These results are excellent news for TV3 and for New Zealanders who invested in the company when CanWest’s New Zealand Broadcasting operations became a public company just over one year ago," said Tom Strike, chairman of CanWest MediaWorks (NZ) Ltd.
"TV3’s entire schedule is performing extremely well. We are particularly proud of our evening ‘3 News’ program, which is pulling in record ratings that flow through to our prime time evening viewing schedule," said CanWest MediaWorks (NZ) CEO Brent Impey.
“Significant investments in news and public affairs programming over the past two quarters, combined with a solid prime-time schedule, have struck a responsive chord with viewers and the results are now paying dividends in best ever ratings performance at TV3,” added Leonard Asper, president and CEO of CanWest Global Communications Corp., in a release.
