TORONTO – TV will maintain its “super media” status this year, while PCs will begin to lose ground to tablets and smart phones, according to Deloitte Canada’s annual predictions for the technology, media and telecommunications industries.
The 2011 Canadian TMT Predictions are based on research, in-depth interviews and input from Deloitte clients and alumni, industry analysts, global TMT executives, and more than 7,000 Deloitte TMT member firm practitioners.
According to the report, the top 10 most significant TMT trends that will impact Canada this year are:
1. Smartphones and tablets: More than half of all computers aren’t computers anymore
2. Tablets in the enterprise: More than just a toy
3. Operating system diversity: No standard emerges on the smartphone or tablet
4. Social network advertising: How big can it get?
5. Television’s “super media” status strengthens
6. PVRs proliferate! The 30-second spot doesn’t die!
7. Push beats pull in the battle for the television viewer
8. What’s “in-store” for Wi-Fi: Retailers roll-out Wi-Fi to encourage in-store
9. Getting to 4G cheaply: Will many carriers opt for 3.5G instead? The proliferation of new computing devices doesn’t mean that we need new networks
10. Wi-Fi complements cellular broadband for “data on the move”
This new computing world offers Canadians many things that the “one size fits all” PC-dominated world did not, the report continues, including computing choices that can be more affordable, connected, mobile, pervasive, reliable, useful and fun, and that can be used in many different environments by both adults and children. On the other hand, with a more varied device environment, enterprises and consumers will need to seek optimum solutions for buying, replacing, managing and supporting these new tools.
"While the plethora of new options will drive change, some things will stay the same”, said Richard Lee, Deloitte Canada’s national TMT Leader, in the report’s press release. “Despite the introduction or adoption of devices like personal video recorders (PVRs), over-the-top television boxes or alternate forms of video entertainment, traditional TV remains overwhelmingly popular with viewers and continues to command the best ad rates of any media sector. It looks like the future of TV – at least for 2011 – is TV."
