TV still the mass-market leader

TORONTO - Television in Canada continues to outperform all other media, the Television Bureau of Canada reports today. Despite concerns in some circles regarding the effect an ongoing writer’s strike might have on viewership, numbers received by the TVB profile a robust and thriving industry (Ed note: So much for this argument, then ;)“Overall, television’s numbers have remained stable across key adult demographic categories, compared to a year ago,” says Theresa Treutler, president and CEO of the Television Bureau of Canada, in the press release. “More important, is the fact that television has a staggering five-to-one or larger lead on...