TV still most influential way to connect with audiences (even millennials): thinktv

TORONTO - Television is still the most effective way to connect with and influence consumers of all ages, according to a study commissioned by thinktv, formerly the Television Bureau of Canada (TVB).In September 2015, 1,000 Canadian adults were asked about their perceptions of advertising in a variety of media, based on a number of attributes, as part of the latest NLogic omniVu Survey. Respondents across all age demographics overwhelmingly agreed that television ads are the most noticed, most watched, and most influential form of advertising.Key highlights from the survey include:- TV ads are noticed eight times more those in video content...