TV still most influential, persuasive ad medium: TVB survey

TORONTO – Not surprisingly, a survey by the Television Bureau of Canada found that TV is still the best medium to deliver advertising messages to consumers.Conducted by BBM Analytics, the 'TVB 2010 Attitudes Survey' polled 1,001 people last May. 59.6% of adults 18+ said that television advertising was the most influential, well ahead of newspapers (13.1%), the Internet (11.9%), radio (5.7%), magazines (3.8%), and out-of-home (0.8%). Television was also found to be the most persuasive form of advertising (59.8%), outdistancing newspaper (13.1%), the Internet (7.4%), radio (7.0%), magazines (5.5%), and out-of-home (1.8%). Similar responses were recorded for advertising effectiveness and power. The...