TV still leads Internet and wireless services for ad dollars

IT'S TAKEN THE TV INDUSTRY decades to grasp the complexities of advertising, as a result online and mobile industries are still playing catch-up claims one industry market research firm.In-Stat claims that online and mobile industries still lack an understanding of how traditional TV works. The research firm says that those who buy advertising space will require more “time, effort and education” to better understand how to transfer their existing knowledge about the media delivery industry from TV to the Internet and wireless services. In the meantime TV program services will continue to control how advertising dollars are spent says the...