Radio / Television News

TV still king – even with the connected generation

A LARGE MAJORITY OF today’s college students still prefer to watch TV on TV, says new research released Monday by CTAM. Seventy percent of those 17-23 year olds who are said to be the most connected generation ever, with MP3 players, cell phones and laptops all tucked in their backpacks, prefer watching television on a traditional set says The Hookup: Media Use in the College Environment. In an average week, college students report watching 16.6 hours of programming. However, the computer plays an important role in college students’ viewing habits, too, with 21% of their video viewing on a computer....