TV screens still king amongst U.S. adults: Neilsen

NEW YORK – The vast majority of TV viewing by U.S. adults is done on a TV screen, despite the proliferation of other viewing options, says new data from Neilsen.According to the company’s fourth quarter 2016 Comparable Metrics Report, over 92% of all viewing among U.S. adults (18+) happens on the TV screen, more than the share of PCs, smartphones and tablets, combined.Specifically, the report found that American adults spent 509 billion minutes viewing on TVs in the quarter and another 63.6 billion viewing on TV-connected devices. Viewing video on PCs accounted for 31.7 billion minutes, smartphone video was 10.9...