Radio & Television

TV product placement doesn’t have to be visual

NEW YORK - CBS has joined forces with Capitol Records for a new wireless campaign which links network TV, music and viewers’ cell phones As part of a cross promotion agreement between CBS and Capitol Records, a ring tone from Grammy-Award winning band Coldplay's single "Talk" (the second single from the double platinum album X&Y), was embedded into the content of the CSI: NY episode broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of "Talk." Following the scene, CBS ran promotional...