TV must offer viewers “cutting-edge content experience”: EY report

TORONTO – Viewer demands for control and new experiences are driving change across the media and entertainment industry, according to a new report by EY.That report, Future of Television, conducted interviews with executives and thought leaders from media and entertainment companies around the world to identify six trends that it claims will transform television. Those trends are:Storytelling will evolve to make better use of an omni-platform environment. Multiple screens that work seamlessly together will enable new story arcs and create greater opportunities for content producers to innovate with their audiences.Ubiquitous screens will demand greater content mobility. As more screens appear in...