TV is dead? That’s a lie – and here’s why

By Steve Faguy

MONTREAL – People who say TV and radio are dead because new digital media have taken their place are lying to you.That was the rather blunt message delivered at the CBC Media Forum, a gathering of advertising and marketing professionals that took place Wednesday in Montreal and repeats Thursday in Toronto.Invited speakers used statistics and plenty of swear words to make the point that despite all the buzzwords and hype surrounding digital media and online advertising, traditional mass marketing is still the most effective way of reaching an audience.“We marketers are taught not to think simply… thinking simply has been...