TV Everywhere, OTT, drives growing preference to watch TV content on devices other than TVs: report

NEW YORK – Global consumers are opting for laptops and desktops over televisions sets when watching TV shows, says new data from Accenture.A new Accenture survey, summarized in the report Winning Experiences in the New Video World, found that the percentage of consumers who prefer watching TV shows on television sets plummeted by 55% over the past year, from 52% to 23%.More than four in 10 consumers (42%) said they would rather view TV shows on a laptop or desktop, up from 32% in last year’s survey. Thirteen percent said they prefer watching TV shows on their smartphones, compared with...