TORONTO – As television upfront week begins in Canada, thinktv is reminding marketers of the medium’s strength as an advertising medium.
The Toronto-based marketing and research association, in conjunction with select international associations, says that TV dominates video consumption, not just in Canada but also around the world. According to its research, Canadians watch over 28 hours of TV per week, compared to only 1.5 hours of YouTube (A18+), a viewing pattern repeated around the globe, from Germany and Spain to Russia and Australia.
In addition, time spent watching TV in Canada is 19x more than time spent with YouTube (28.6 hours/week compared to 1.5 hours/week with YouTube), and millennials (aged 18-34) also spend far more time with TV than with YouTube (19 hours watching TV each week, compared to 3 hours/week with YouTube).
thinktv.ca
