TV Day: New media is actually building television to new heights

TORONTO – There is no shortage of people who believe, thanks to our exploding new media world, that: “Television is dead”, or some variation of that theme. At the TV Bureau of Canada’s TV Day, held Thursday at the Carlu in Toronto, broadcasters, agencies and media buyers were given ample reasons to believe that not only is TV not dead, it has never been stronger. Of course, one would expect the TV Bureau and all the broadcasters to scream that from the rooftops because that’s their business, however, the numbers and the work being done, seem to back the notion...