TV Day 2014: Canadians connect via the power of television

By Lesley Hunter

TORONTO – The notion that Facebook, digital and Twitter are considered the best ways to connect and share just didn’t sit right with the Television Bureau of Canada (TVB), so they decided to do something about it.TVB, the industry association designed to market the effectiveness of television, tapped Toronto-based ad agency Red Lion to orchestrate a campaign and subsequent case study in an attempt to prove that TV was more than just passive entertainment, that its formidable storytelling abilities had the power to help connects Canadians' lives. The result was a multi-layer, interactive campaign called TunedIn.Presenting the results of TunedIn at...