TV creators, broadcasters, advertisers must work far more closely, say CEOs

TORONTO – Okay, I’m going to take Paul Robertson’s advice and resist the urge to get all cynical about what I heard Thursday at TV Day.A panel of five senior Canadian broadcasters (Corus Entertainment’s TV head Robertson, Rogers Media Television’s Leslie Sole, TVA’s Pierre Dion, CBC’s Richard Stursberg and Canwest Global’s Leonard Asper) gathered in front of a crowd of mostly advertisers and agencies – plus some of their broadcast peers – to give their visions of the future during a panel at the Television Bureau of Canada's TV Day, moderated by journalist Michael Vaughan.The message that came through? It’s not...