Radio & Television

TV best medium for advertising: Bureau of Broadcast Measurement survey

TORONTO – Television is the medium that best delivers advertising messages to key demographics, and not radio, print or the Internet, according to the Bureau of Broadcast Measurement’s latest omniVU/RTS survey. The survey found that television is the most consumed, most influential, most effective and most persuasive advertising medium of all. These results were upheld over all demographics and, most important, with the critical 18 to 49 year-old consumers, it also revealed. “Television is clearly the hands-down winner when it comes to any advertising metrics,” said Theresa Treutler, president and CEO of the Television Bureau of Canada (TVB). “No other...

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.