TV Advertising Part IV - Commentary: Where is the real change? Will VOD ads be the new "it" tech?

IN THE MIDST OF THE RECESSION, when big advertisers like carmakers were hardly spending and traditional media like television and newspapers were bearing the full brunt of the pullback, I remember a conversation I had with someone I’ll dub a new media “true believer”.(This month, Cartt.ca INVESTIGATES is analyzing the myriad changes underway in television advertising. Three weeks ago, we found the appetite for new ways to reach consumers via the TV platform is growing rapidly. Two weeks ago we dove into the progress addressable ads are making (or not). Last week we analyzed interactive advertising, online, mobile as well...