TV Advertising: "I've heard a lot of reasons why things can't change. It's all bullshit."

TORONTO – Irwin Gotlieb’s company is in charge of a third of the world’s advertising budget and he came to Toronto last week to tell Canada’s broadcasters to get on with addressable advertising, measure better, and work co-operatively, or his company will soon be spending its clients’ money elsewhere.In an appearance at the Future of TV Ads Conference Thursday at Steam Whistle Brewery and in an interview with Cartt.ca, the global chairman of Group M implored Canadian broadcasters – especially those with TV distribution arms as well – to follow the lead of much of the rest of the world...