TV advertising drives business outcomes, says new study

TORONTO — Marketing and research association thinktv said today The Global TV Group, an informal grouping of TV companies and sales houses’ trade bodies in Europe, the U.S., Canada, Australia and Latin America, whose goal is to promote television, has released the first of three updates of its Global TV Deck planned for 2021. The TV Drives Business Outcomes report released last week gathers research from numerous countries and includes studies such as The Halo Effect: TV as a Growth Engine (VAB/Effectv), Not all reach is equal (Screenforce DACH/Karen Nelson-Field), TV Drives Advertising Effectiveness that Lasts (Accenture/thinktv Canada), and Profitability:...