TV advertising delivers, survey finds

TORONTO – Television remains the best medium for advertisers to reach the critical and hard to reach 18-34 year-old demographic, according to a new Angus Reid survey. Commissioned by the Television Bureau of Canada, the survey found that consumers aged 18-49 and 25-54 believe that television advertising is more influential, effective and persuasive than ads carried by other mediums. Television consistently outperformed radio, print, out-of-home and the Internet, the press release read, and the results were consistent among all demographic, household income and education groups. “This should come as no surprise to advertisers who have anchored their multi-platform campaigns on...