TV ads still tops, says poll

TORONTO – Canadians report that their favourite advertisements are the ones that they see on television, says a poll released by the Television Bureau of Canada (TVB). According to a BBM Analytics omniVU study, 65.1% per cent of Canadian adults aged 18 - 49 said that their favourite ad was one that they had seen on TV. Out-of-home ranked second with 8.2%, while the Internet came in with only 5.4% of responses. Of those who did cite the Internet as carrying their favourite ad, 62.1% said that the ad was a video with sound – not unlike traditional television. “Advertisers...