Cable / Telecom News

TV ads still generate most complaints of any medium: Ad Standards


TORONTO – Led by gripes about the non-commercial advertising sector, Canadians lodged more complaints with Ad Standards than in any year over the past two decades.In its annual Ad Complaints Report, Ad Standards said that it received a record 2,005 complaints from consumers about 1,205 advertisements in 2018, a jump from the 1,808 complaints about 1,322 ads that it received in the previous year.  Of the 1,252 complaints that met the criteria for acceptance under the Canadian Code of Advertising Standards, the majority (771) did not in fact raise issues under the Code and were not further investigated after the initial...