TV ads most effective, says TV Bureau

TORONTO - The results of a comprehensive biometric and eye tracking which revealed television to be the most effective medium at delivering high emotional and cognitive responses to advertising, was released today by the Television Bureau of Canada.The research, presented today to marketers and advertising agencies at TV Day, part of the Institute of Communication Agencies’ Advertising Week, examined the advertising of 24 national brands and found that television spots were more effective at generating high emotional engagement and aided next-day recall than online video, online display, radio and newspaper, according to the press release.Innerscope Research conducted the research for...