TV ads get quieter starting September 1

OTTAWA and GATINEAU – The CRTC has told broadcasters and television service providers how it intends to enforce its new rules controlling the loudness of television commercials which kick in on September 1. Thursday’s bulletin directed TV broadcasters and BDUs to submit a report before October 15, 2012 to the Commission confirming that all applicable steps have put in place and are being followed in order to comply with the new rules. Those regulations, announced in May, require Canadian broadcasters to adhere to the Advanced Television Systems Committee’s (ATSC) standard for measuring and controlling television signals to minimize fluctuations in loudness between programming and...