TV ads get noticed the most by sports/esports fans, says study
TORONTO — When it comes to grabbing the attention of sports or esports fans, television is, by far, the top platform for advertisers, according to a new study from Vividata’s custom market research arm, Vivintel. While one in three followers of sports/esports say they are very likely or somewhat likely to notice sponsors, 40% of them say they have seen sponsors’ ads on television, according to the study. This compares to 19% saying they noticed sponsors’ ads at arenas or venues, 17% saying they remembered seeing out-of-home advertising, and 15% saying social media platforms are where they had seen ads....
