TV ads generate most complaints of any medium, says ASC

TORONTO - Retail advertising garnered the most complaints from Canadian consumers in 2013, followed by service and food advertising, says the Advertising Standards Canada (ASC). In its annual Ad Complaints Report, the ASC said that it received 178 complaints about the retail advertising category, followed by 148 for service and 108 for food. Telecommunications ranked eighth out of the ten categories, with 28 complaints. More complaints were submitted about allegedly inaccurate or misleading advertising than about advertising consumers found offensive or inappropriate.Due to its broad reach, advertising on television, with 528 complaints, garnered the highest number of complaints of any medium at...