TV ad budgets linked to brands' retail sales: TiVo Research

NEW YORK – Consumer brands that cut their TV advertising budgets will lose a much greater amount in sales, according to a new report from TiVo Research, a subsidiary of TiVo Inc.TiVo Research and customer engagement consultancy 84.51˚ worked with media properties including A+E Networks and global media company Turner to track 15 consumer packaged goods (CGP) brands. The study found that for 11 of the 15 CPG brands analyzed, sales returns dropped by a combined $94 million when TV spend was cut year-over-year. This accounted for 69% of the 2013 incremental sales attributed to TV advertising. In 2014, the average...