TV ad budget will drift to the innovators in Canada, GroupM warns

YOU CAN ALWAYS SAVE money and maximize return on investment in advertising if you refine your target audience and spend money on the lowest hanging fruit – those consumers who represent your best opportunity for driving sales.However, if brands take money away from broad awareness marketing at the ‘top of the funnel’ to do this, they will fail to replenish that low hanging fruit and their market share will shrink.This is part of the warning Irwin Gotlieb, Global Chairman at GroupM, will deliver to a discussion at Future TV Advertising Forum Canada next week about the merits of TV and...