ATLANTA – Super Deluxe, Turner Broadcasting’s branded storehouse of exclusive, originally produced comedy, combined with interactive online community tools, will launch in January 2007.
Super Deluxe will be ad-supported, making the network entirely free to consumers, and will integrate advertising in innovative ways. A Turner spokesperson assured Cartt.ca today that Super Deluxe, unlike other U.S. broadband video initiatives, will be viewable in Canada and other regions.
"Its combination of original content and extensive online community tools will make it an ideal destination for young adults eager for this type of material in a dynamic interactive environment," said Mark Lazarus, president of Turner Entertainment Group in a release today.
"Today, the online comedy experience is largely comprised of random clips and homemade movies contained within a generic experience," explained Drew Reifenberger, senior vice-president and general manager of Super Deluxe. "Super Deluxe is focused on original, ‘television-quality’ programming, presented with a distinct editorial voice and in a highly interactive and social environment. It will deliver an experience more akin to watching your favorite TV show with friends – hanging out and sharing a laugh."
Super Deluxe will offer exclusive original comedy from both established and rising comedy stars, developed exclusively for the broadband net and celebrating the artists’ creative spirit, providing comedic talents a forum to showcase and share their own inspired concepts and performances (Read: Few Rules).
Original programming will range from short films and sketches to episodic series and more. In addition to being available online, Super Deluxe content will be available via cable video on demand, wireless devices and personal media players.
Programming is just the beginning, however. Super Deluxe’s community tools will allow fans to interact with artists and each other, adding an extra dimension of value for the consumer.
