Radio / Television News

Turnaround taking hold at Global, with help from CHUM, says Asper

TORONTO – According to CanWest Global CEO Leonard Asper, things are looking up for Global Television. "Looking at the fall (ad) bookings, it's looking good," Asper told the BMO Capital Markets Media and Telecom conference on Tuesday in Toronto. "It looks like the trough is over and we're on our way up. How far up? I don't know." Once a ratings leader, Global Television began to slide over two years ago, ceding much the overall ratings lead – across the board – to CTV. But, with popular U.S. shows such as Prison Break, 24, House, Deal or No Deal, and...