SAN FRANCISCO — Free, ad-supported video on demand service Tubi reported Tuesday its global monthly active users have grown to 25 million and in December alone its total view time (TVT) numbers rocketed to more than 163 million hours watched. That represents a year-over-year TVT increase of 160%, according to the news release.
Although the San Francisco-based company did not provide results by individual country, it reported Canada and Australia combined saw a 357% increase in TVT year-over-year. In the coming year, Tubi plans to launch in additional territories including Mexico and the U.K. The company recently announced a partnership with Mexican broadcaster TV Azteca to provide Spanish language content, including their most popular series and advertising sales support. Tubi also has a global deal with TV manufacturer Hisense to prominently include its app as part of its Vidaa platform.
In 2019, Tubi increased its headcount to more than 229 full-time employees, too, an increase of 78% compared to 2018. The company also announced it will accelerate its content spending to exceed nine figures in 2020 to expand its current library of more than 20,000 movies and television series. Tubi currently works with more than 250 content partners which include Warner Bros., Paramount and Lionsgate.
Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, Cogeco TiVo and on OTT devices such as Amazon FireTV, Roku, Apple TV, Chromecast, Android TV, Xbox One, PlayStation 4, and TVs from Vizio, Sony, Samsung, and soon Hisense.
