Radio / Television News

TSN to sell ads on ESPN.com


TORONTO – Thanks to a deal with its part-owner, ESPN, Canada's TSN will now have the ability to sell ads on ESPN.com, one of the world's most popular sports web sites.ESPN owns 20% of CTV Specialty, the parent of TSN.Canadian ads purchased on ESPN.com will be geo-locked to Canada only, ensuring clients' messages are delivered to Canadians. The deal gives TSN the opportunity to sell rich media inventory on ESPN.com, including leader boards, skyscrapers and flash ads. "Including ESPN.com as part of the TSN family provides our clients with a unique opportunity to grow and extend their brands," said Phil...