TORONTO – TSN has teamed up with sports retailer Sport Chek on a new broadcast-ready studio located in Toronto’s Maple Leaf Square, adjacent to the Air Canada Centre.
The new Sport Chek Studio will host onsite broadcast hardware with the ability to air live video feeds, while also allowing consumers to experience live segments and broadcast interviews with athletes, sports personnel and industry experts while they shop. The studio and second floor of the store will be open to the public later this summer.
The in-store studio includes a nine-foot broadcast desk equipped with studio lighting, microphones, and four cameras; a sports ticker with 11 LED panels totaling 22,528 LEDs; a full colour LED system, and a 48” TV screen. The first segment from the store will air Tuesday on all editions of TSN’s daily sports news show SportsCentre.
“This new studio is the next evolution of what continues to be a truly successful integrated partnership with Canadian Tire and the FGL team – one that has already delivered impactful, meaningful campaigns and world-class features,” said Ken Volden, TSN’s VP and executive producer, studio production and news and information, in the news release. “Having a fully functional studio in the middle of the Sport Chek Flagship store, right at the doorstep of one of Canada’s major sports hubs will allow us to complement our productions with some pretty unique and compelling original content.”
"We are consistently evolving the way we interact with our customers and finding new ways to shift from a point of sale to a point of experience,” added Frederick Lecoq, FGL Sports’ SVP of marketing. “Our strategic partnership with TSN allows us to give our customers a deeper immersion into a sports environment. There is no other retail store in this country where fans can get this authentic experience and we’re excited to be the first to bring this to Canadians.”
In photo: (L-R): TSN’s Leo Rautins and Kate Beirness are joined by FGL Sports’ Frederick Lecoq at the new studio at the Sport Chek Flagship store in Toronto’s Maple Leaf Square.
