TSN says 18.7M Canadians tuned into Copa America and UEFA Euro 2024 coverage

Bell Media’s TSN announced Wednesday its coverage of the CONMEBOL Copa America 2024 and UEFA Euro 2024 soccer tournaments over the past four weeks reached a combined total of 18.7 million Canadians, or 48 per cent of Canada’s population, according to preliminary data from Numeris. The CONMEBOL Copa America 2024 on TSN, its French-language counterpart RDS and CTV was a record-breaking tournament in Canada, Bell Media says, with the overall average audience up nearly 700 per cent compared to the 2021 tournament. Sunday evening’s Copa America final, which saw Lionel Messi and Argentina win that country’s second consecutive Copa America championship, attracted...