TORONTO – TSN and Running Room have partnered to create an original digital series called Knowledge and Performance: The Science of Running. Available exclusively on TSN.ca/Running, the 13-part branded content series is hosted by scientist and physiologist Dr. Greg Wells and gives insight on the science of a runner’s body and how they can improve their performance.
“Partnering with Running Room on The Science of Running illustrates how TSN continues to innovate with content while entertaining and informing its audience,” said Mark Silver, head of TSN Digital, in the announcement.
Dr. Wells, an assistant professor at the Faculty of Kinesiology & Physical Education at the University of Toronto, specializes in health and performance in extreme conditions. He directs the university’s Human Physiology Research Unit. Most recently, he was the on-camera sport science analyst for Canada’s Olympic Broadcast Media Consortium’s coverage of the Vancouver 2010 Winter Olympic Games and the London 2012 Olympic Games.
“During the Vancouver 2010 and London 2012 Olympic broadcasts, Dr. Wells became synonymous with the science of sport. His new series delivers tremendous insight on running and how to properly push and train the human body while also providing our advertisers with sponsorship of unique branded content only available on TSN.ca,” said Silver.
The series features cutting-edge computer generated imagery that literally peels back the skin to highlight the science of the human body. This visual exploration reveals the effect of running on the blood, heart, lungs, muscles, and even the brain as runners push themselves to new limits. “The new technologies that we used in production have allowed us to show how the physiology of exercise, training and adaptation works in a way that’s incredible from a visual perspective and makes the science understandable to everyone,” said Dr. Wells.
Complementing the series, The TSN.ca website will complement the series with Running Room articles covering different aspects of running science, including endurance, hills, intervals, and nutrition, and explore the positive impact of running on ageing, the immune system, and sleep.
Knowledge and Performance: The Science of Running is sponsored exclusively by Mizuno and PowerBar.
