TORONTO – TSN has promoted Nathalie Cook to vice-president of sales and brand partnerships, replacing Joe Carter who retired last month.
Cook (pictured) was most recently vice-president of marketing and innovation for Bell Media where she led brand strategy for Bell Media Sales. She also was TSN’s vice-president of integrated marketing and partnerships, and vice-president of marketing and partnerships for Canada’s Olympic broadcast media consortium in support of the London 2012 Olympic Games.
“Nathalie has an exceptional grasp of the sales and Canadian media landscapes, having worked extensively with global brands and sporting events throughout her career,” said TSN president Stewart Johnston, in the announcement. “Her gift for fostering meaningful, productive, and substantive relationships will further strengthen our leadership position. Together with her sales and brand partnership teams, Nathalie will utilize her boundless creativity and proven instincts to build innovative and integrated campaigns for our clients and partners – leveraging TSN’s world-class array of broadcast and digital assets.”
