TORONTO – TSN launched BarDown Tuesday, a new digital platform that promises Canadians fun, original, and buzz-worthy sports content with a pop culture twist.
In addition to the hottest headlines and viral videos from the world of sports, the site also includes original video, news, and a team of young writers and sports fans. Spite and Coke Zero were signed to sponsor its launch.
“Sports and pop culture stopped being two separate categories a long time ago,” said BarDown managing editor Dave Krikst, in the press release. “BarDown brings them together, like a double rainbow of Strombone tweets and LeBron facemask memes. It’s the online equivalent of hanging out with your buddies, except better, because you know that guy who always shows up but no one really likes? He’s not there.”
www.BarDown.com
