TSN dishes up Uber Eats content across basketball coverage

TORONTO – TSN has cooked up a multi-platform partnership with food delivery service Uber Eats that includes media integration with a side of custom elements and ads across its NBA and NCAA broadcasts.The partnership kicked off during TSN’s coverage of NCAA March Madness with the ‘Uber Eats Deliveries of the Day’ segment, which featured top plays from that day’s action. The Toronto Raptors’ NBA Playoffs run features the ‘Deliveries of the Game’ segment, highlighting the best plays of each Raptors playoff game on TSN. Additional elements include customized content starring TSN hosts Kate Beirness, Tessa Bonhomme, and Darren Dutchyshen, as well as an Uber Eats-sponsored...