TSN, Canadian Tire, team up on “multi-million dollar” marketing deal

TORONTO – TSN and Canadian Tire Corporation (CTC) announced a multi-year media, content, and digital partnership Monday that will see the sports network develop and produce branded content for CTC’s various marketing channels.Financial terms were not specifically disclosed, but the joint announcement said that the “multi-million dollar partnership” is being funded by “an optimization and reallocation of existing CTC marketing and advertising budgets.”The deal extends to all of the retail banners in the Canadian Tire family of companies, including Canadian Tire, Mark’s, Sport Chek, Sports Experts, National Sports, Pro Hockey Life, Atmosphere, PartSource, Gas+, Canadian Tire Financial services and Jumpstart,...