TSN adds four new sponsors to CFL coverage

TORONTO – TSN has signed some big name brands to its coverage of the CFL this season.Newcomers Ford, Mr. Lube, Scotiabank and The Brick will join returning sponsors Gibson’s Finest Canadian Whisky, Nissan, Purolator, RONA, Samsung and Wendy’s on the network’s game broadcasts, plus title various consumer promotions.“It is a testament to the strength of the CFL and the popularity of the league that we have been able to partner with these prominent brands to bring the 2010 CFL on TSN season to fans from coast to coast,” said Joe Carter, SVP of CTV specialty sales, in the announcement. “These long-standing...