TORONTO – The Rogers-owned shopping channel TSC and the Canadian Arts & Fashion Awards (CAFA) announced today they have partnered up on a new initiative to spotlight inspiring and diverse Canadian fashion brands.
Viewers and shoppers will “have an opportunity to discover the inspiring stories behind the brands during episodes of the popular television show Style Matters hosted by Jeanne Beker airing every Thursday at 8 p.m. ET,” a press release says.
TSC has also launched a dedicated “CAFA Shop” on its e-commerce platform, which will launch with 12 brands, including Judith & Charles, Biko, Poppy Finch, Cat Janiga, Brass & Unity, Kim Smiley, ai Toronto Seoul, L’Intervalle, Kaela Kay, Sully & Son, Hilary Macmillan and LAMARQUE.
More brands will be added throughout the fall.
