Trust in brand outweighs media where ad is carried: ASC report

TORONTO – Canadians continue to have more trust in ads that appear in traditional media than in those in online media, but trust in a brand is a more significant than the type of media where the ad is carried, says the Advertising Standards Canada (ASC). According to Consumer Perspectives on Advertising 2015, a majority of Canadians continue to feel positively about advertising and get value from the ads they read, hear and see. This online research, with a representative sample of 1,052 Canadians, put a particular spotlight on the influence of brand credibility on perceptions of the truth and accuracy of...