MONTREAL – Audio tech provider Triton Digital is partnering with French digital marketing firm Black Angus to offer its advertisers access to premium audio inventory through Triton's audio advertising network.
Through advanced algorithms and real-time bidding technology, Black Angus has enabled advertisers to deliver relevant audio messages to targeted audiences on tablets, computers and mobile devices since 2013. This partnership will see publishers benefit from access to Triton Digital's vast network of digital audio partners, including NRJ International, and see their audio ads run on the radio stations' websites audio player and on mobile applications.
"Audio is much more powerful than an image and a video on a mobile device. It accompanies the listener at all times, even when they aren't looking at their screen," said Triton Digital VP of monetization and partnerships André Taliercio, in Tuesday’s news release. "The combined expertise of Triton Digital and Black Angus will enable advertisers to target their audiences more precisely on streaming radio, globally."
"We are proud to be among the first independent trading desks to partner with Triton Digital and offer premium digital audio ad space to our clients," added Black Angus CEO and co-founder Dan Posalski. "The programmatic landscape has greatly evolved in recent years. It's now time for Black Angus' expertise to translate onto new platforms."
