VANCOUVER — Telus Optik TV customers in BC and Alberta can now enjoy the enhanced viewing experience of 4K HDR (High Dynamic Range) with the exclusive-to-Telus launch of Travelxp 4K HDR, a global travel and lifestyle channel from India.
The debut of Travelxp 4K HDR on Optik TV marks the first time a network broadcasting 24/7 in lifelike 4K HDR has been available in Canada, Telus said in a news release announcing the channel’s launch on Optik TV. Telus already previously offered on-demand 4K HDR content to its Optik TV customers.
Enhancing the quality of existing 4K technology, 4K HDR is capable of displaying more than a billion colours and improves the colour contrast range so each individual pixel has millions of additional colour options. On-screen colours appear more vivid and lifelike than ever before. With 4K HDR, objects appear to have greater depth and detail, providing the viewer with an even more immersive, realistic experience.
“4K HDR has set a new standard for TV picture quality and Telus is excited to provide our customers with access to the first 24/7 4K HDR channel in Canada, in addition to our growing library of 4K HDR On Demand options,” said Blair Miller, vice-president of consumer products and content at Telus, in the news release. “The stunning imagery on Travelxp 4K HDR is a natural fit to showcase the vivid picture of 4K HDR and we look forward to offering more 4K HDR-capable channels.”
Owned by India-based Celebrities Management Private Limited, Travelxp launched in HD in 2011 and is globally distributed as a linear TV channel. The Travelxp 4K HDR channel offers 100% originally produced premium travel and lifestyle programming, with content shot across the globe, and is distributed to more than 50 million homes worldwide.
Telus Optik TV customers in BC and Alberta can find Travelxp 4K HDR on channel 716. Customers who do not have 4K HDR-capable TVs can still enjoy the channel in 4K, HD or standard definition, Telus said.
For a limited time, Telus is offering new Optik TV and Internet customers who sign up on a two-year term a chance to receive a free 50-inch LG 4K HDR Smart TV to enjoy the picture quality that 4K HDR offers.
For more information, visit telus.com/4KHDR.
