OTTAWA – The move to a multi-platform approach for content creation in Canada received a further boost today with the announcement that a new program will enable 40 producers to enhance their transmedia production skills.
The Transmedia Production Acceleration Program is the result of a partnership between The Canadian Media Production Association (CMPA), Ryerson University's RTA School of Media and the support from the OMDC’s Entertainment and Creative Cluster Partnerships Fund. The new program will provide 40 transmedia producers with the opportunity to participate in a full-day workshop. Of this group of producers, 18 individuals will go on to complete 5-month job placements with Ontario-based transmedia production companies.
“This program successfully marries theory with practice, and our trainees will be learning from the best in both these worlds,” said Susanne Vaas, VP of Business Affairs & Recording Secretary, CMPA.
“Audiences expect to access content across different platforms and channels. This program will help the next generation of producers succeed in creating content to meet viewer demand.”
The Transmedia Production Acceleration Program is currently accepting applications with a deadline of September 4, 2012. For application details and eligibility click here.